A fractional Head of Growth that runs your AI outbound engine and owns every reply, so early-stage B2B SaaS teams get a working pipeline in weeks — not a $70k hire in months.
A seed or Series A round buys you 12–18 months to show growth. A first SDR hire usually eats 6–8 weeks to source, another 4–8 weeks to ramp, and becomes a fixed cost the moment growth slows.
AI outbound tools promise to close that gap on their own — monitor buying signals, draft the sequence, book the meeting. What they don't do is decide which signals actually matter for your ICP, keep the message from reading like a bot, or turn a reply into a founder actually showing up to a call. That's the part this service handles.
The AI outbound stack gets connected to your CRM and tuned to your actual buyers and voice — not the default template. What "qualified" means is agreed before anything sends.
Signals and sequences get reviewed weekly, what isn't landing gets rewritten, and every reply, objection, and reschedule is handled directly — in your voice.
Meetings booked, source attribution, message performance — a short async update, plus a monthly 30-minute check-in on where to point the engine next.
Five-plus years in B2B SaaS business development and account management, with hands-on HubSpot use throughout, split between in-house roles and independent SDR work across South Africa, the UK, the US, and Australia — so this isn't "software that runs itself," it's a team that has carried quota in your market.
That background also spans general management and marketing/ops roles, which is usually what matters most to a founder: reading a GTM report the way someone who's owned a P&L does, not just the way an SDR does.
No long-term lock-in. The engagement earns its way from a pilot into a retainer, not the other way around.
Already mid-trial on an AI outbound tool? Send it over — the rest of that trial gets run for you, with a pipeline snapshot handed back at the end of it, as a working demonstration before any retainer conversation.
Share a little about your team and your current pipeline, and the call will start with a first read on where the gaps are.
hello@meridiangrowth.business